Fractional CMO services that transform Amazon and Shopify brands into market dominators. With proven expertise scaling brands from $20M to $45M and building $5M+ businesses from scratch, I bring enterprise-level strategy without the enterprise-level overhead.
Let's Talk Growth
Annual Revenue Achieved
Organic Followers Built
Revenue Growth (20M→45M)
To $5M From Launch
From strategy to execution, I bring the complete toolkit needed to scale modern e-commerce brands profitably and sustainably.
Amazon next-day fulfillment setup, advertising optimization, listing conversion, and marketplace expansion strategies that drove 48% revenue contribution for MakarttPro.
Integrated growth across Amazon, Shopify, and TikTok Shop. Built 250K+ organic following through educational content, dramatically reducing paid acquisition costs.
P&L ownership including CAC/LTV modeling, pricing strategy, margin optimization, and revenue forecasting. Real numbers, real accountability.
End-to-end product architecture for websites, mobile apps, and SaaS platforms. Launched NailTechConnect marketplace to 3,000+ users in 6 months.
In-house content creation, packaging design, and Shopify theme development. Beautiful, converting assets without agency markups.
Supplier negotiations, inventory planning, COGS optimization (-5%), and fulfillment strategies that scale profitably.
As Co-Founder of MakarttPro and CMO of parent company Makartt, I've lived the challenges of scaling e-commerce brands firsthand—and built repeatable systems to overcome them.
Most consultants talk strategy. I build, execute, and scale. With a background in Fortune 500 leadership (GE, Amazon, WeWork) and startup grit, I bring both worlds together.
You get a CMO who codes, designs, creates content, negotiates with suppliers, and understands P&L down to the unit economics.
"I'm not just advising your brand. I'm building it with you."
Flexible retainer options designed to match your growth stage and ambitions. All packages include direct access to Sally.
Open to equity partnerships for the right opportunities.
Need specific expertise without a full retainer? I offer standalone services for targeted needs and projects.
Custom mobile apps, web applications, and internal software solutions. Full-stack development from concept to launch, built for scale and user experience.
Custom Shopify themes designed for conversion and brand alignment. Unique, fast-loading themes that stand out from templated competitors.
Short-form and long-form video content, educational series, product photography, and content calendars that drive organic growth and engagement.
Premium packaging design that elevates your brand and improves unboxing experience. From concept to print-ready files.
Sales and marketing team development programs. Build high-performing teams with proven frameworks, SOPs, and leadership coaching.
Website builds, CRM implementation, analytics setup, automation workflows, and tech stack optimization for growing e-commerce brands.
Custom scoping and pricing based on project requirements.
Discuss Your ProjectBook a 30-minute consultation to discuss your goals, challenges, and how we can work together to drive meaningful growth for your e-commerce brand.
Sally Chia | Dallas, TX | sally.c.chia@outlook.com | 469-422-9870